STEREO GRAPHICS. GRAPHICS IN NEW DIMENSIONS Graphics In New Dimensions

The surge in 3-D graphic application is often attributed to designers? love-and-hate relationship with the ubiquitous digital technology. Designers possessing a diverse set of skills today ? from a knack for materials, 3-D model-making skills, to the expertise and aesthetic sensibilities in lighting and shooting - always look for possibilities of stretching the medium of presentation and go beyond plain digital work. The resulted hybrid of flat graphics and real objects could just give a quality that change perceptions in a much more powerful way, when out-of-the-world pictorial language is no longer just make-belief. Entitled Stereographics, with reference to the geometric term ?stereography? (art of picturing 3-D solid bodies on a 2-D plane), the tomb reveals how graphics makes its mark on the 3D realm through 4 inspiring case studies explaining each step with insights into problem-solving, plus a diverse collection of works from over 60 design units worldwide.

This ground breaking new book explores how the pathways of graphic design are moving away from the over exposed digital medium and turning to the crafty real-world manifestations of analog inspired visual ideas. One brilliant method within this milieu is the creation of graphics in a sculptural or 3 dimensional environment. Logos are no longer flat, but are designed to reflect a physical presence that is palpably discernible on the printed page; typefaces are carved and sculpted. All of which means, that the edges between the real, the physical and the imagined have again been blurred. Stereographics explores how the discipline of prop building and model creation can be applied in graphic design, especially in innovative and fresh new font design. It features hundreds of successful projects including promotional flyers, brochures, in-store graphics, textiles and clothing.