Social Communication in Advertising Consumption in the Mediated Marketplace

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

Preface to the Third EditionChapter 1: IntroductionChapter 2: From Traditional to Industrial SocietyChapter 3: Advertising in the Transition from Industrial to Consumer SocietyChapter 4: Advertising and the Development of Communications MediaChapter 5: Advertising and the Development of AgenciesChapter 6: The Structure of AdvertisementsChapter 7: Goods as Communicators and SatisfiersChapter 8: Consumer Cultures and Mediated MarketsChapter 9: Late Modern Consumer SocietyChapter 10: Media in the Mediated MarketplaceChapter 11: Full Service Agencies: Globalization and unbundlingChapter 12: Structure and Agency: Tensions at play in advertising designChapter 13: The Mobilization of the Yuppies and Generation XChapter 14: Negotiated Messaging for Generation XChapter 15: Mobilizing the CulturatiChapter 16: The Fifth FrameChapter 17: Issues in Social PolicyNotesIndex

William Leiss is Professor of Policy Studies at Queen's University. Stephen Kline is Professor of Communication at Simon Fraser University. Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation. Jacqueline Botterill is a Lecturer at the University of East London.