A variety of engaging printed materials created to promote small businesses. Compared with large chain stores, small businesses have smaller budgets for creating advertisements and other promotional tools. But what these shops lack in financial resources, they make up for in style, producing well-designed printed materials with an individual twist. This book is a collection of attractive printed advertising materials – shop cards, direct mailings and flyers – from small shops throughout Japan, including variety shops, patisseries, flower shops, coffee shops and more. The contents are grouped by the type of printed material with details of paper and ink specifications included. A useful resource for readers who own (or are planning to open) their own shops and are looking for design ideas, as well as designers who simply love printed materials.
