Survival and wilderness - a global dilemma, Nicholas Luard; globalization of the media - the impact on national cultures, Magnus Linklater; mickeying with the muses - Disney World and regional identity, William Tramposch; sustaining cultural identities - community arts in the United States, Lynne Williamson; why the arts matter, Lord Gowrie; axe the Arts Council - a threadbare figleaf, Robert Hewison; leave the Arts Council alone - a response to Robert Hewison, Lord Gowrie; the cultural potency of sport - a neglected heritage asset, Terry Stevens; the heritage consumers - identity and affiliations in Scotland, Angela Morris et al; clergyman and merchant - an iconography of the Dutch, Frans Schouten; the outdoor Viking - how the Norwegians do it, Per Freyland Pallesen; rural versus urban - environmental perceptions in Malta, Alexander Borg; routes to cultural identity - a European system of networks, Michel Thomas-Penette; silk and textile routes - Council of Europe cultural itineraries, Moira Stevenson; on the trail of music - origins of the Scottish triple pipes, John Purser; on the trail of folk furniture - a Highland heritage shared across the seas, Ross Noble; the North Sea highway - cultural arena or political barrier, Martin Carver; access to a nation's assets - challenges for Scottish tourism policy, Gordon Adams; access to our natural heritage - a new framework for Scotland, Roger Crofts; the freedom to roam - a cultural and economic asset, Robert Gordon Reid; natural heritage zones - a new approach in Scotland, Roger Crofts; harnessing heritage assets - the challenge facing local government, Peter Peacock; museums from the ground up - a community approach to development, Graham Watson; on the other side of sorrow - nature and people in the Scottish Highlands, James Hunter; beyond the memories - drawing strength from the diaspora, John Alec MacPherson; Scots Gaelic as a tourism asset, Roy Pedersen; mair licht on the mither tongue - Scots as a national language, Billy Kay. (Part contents)