"We need a book about global audiences that is smart about theory and chock-full of facts. Charles R. Acland has delivered one, an incisive blend of cultural and cinema studies. Buy it, get it, plunder it!"--Toby Miller, coauthor of "Global Hollywood"
"Drawing upon economic data, promotional material, fandom, and the trade press, Charles R. Acland takes his study of contemporary cinema culture into the busy intersection of debates about post-national and post-cinematic audiences. Acland assesses the cross-marketed media landscape--megaplexes, television, videotapes, DVDs, fast-food, music, and the web--and deftly maps the global consequences of traffic across these new forms of mobilized visuality."--Anne Friedberg, University of Southern California
