Running across Europe The Rise and Size of one of the Largest Sport Markets

Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.

1. Who is Doing a Run with the Running Boom? The Growth and Governance of one of Europe's most Popular Sport Activities; Jeroen Scheerder, Koen Breedveld and Julie Borgers 2. Belgium (Flanders): Trends and Governance in Running; Julie Borgers, Steven Vos and Jeroen Scheerder 3. Denmark: Running for the sake of Running? A Profile and Segmentation of Runners; Peter Forsberg 4. England: the Governance and History of Running, the Decision to Run, and Trends in Running Participation; Andrew Spiers, Spencer Harris, Angela Charlton and Peter Smale 5. Finland: from Elite Running to Mass Running Events; Hanna Vehmas and Jukka Lahti 6. Germany: Running Participation, Motivation and Images; Kirstin Hallmann, Christoph Breuer and Soren Dallmeyer 7. Greece: Mass Running, a New Trend from Ancient Times?; Leonidas Petridis 8. Hungary: the Popularisation and Expansion of Amateur Running Culture; Szilvia Perenyi 9. The Netherlands: Rising Participation Rates, Shifting Segments; Paul Hover, Harold van der Werff and Koen Breedveld 10. Slovenia: the Case of Ljubljana Marathon Participants; Mojca Doupona Topi? and Samo Rauter 11. Spain: a Sociological Analysis of the Evolution and Characteristics of Running; Ramon Llopig-Goig and Anna Vilanova 12. Running across Europe: the Way Forward; Koen Breedveld, Jeroen Scheerder and Julie Borgers

Christoph Breuer, German Sport University Cologne, Germany Angela Charlton, TNS BMRB Agency, UK Sören Dallmeyer, German Sport University Cologne, Germany Mojca Doupona Topi?, University of Ljubljana, Slovenia Peter Forsberg, University of Copenhagen, Denmark Kirstin Hallmann, German Sport University Cologne, Germany Spencer Harris, University of Colorado, USA Paul Hover, Mulier Institute, The Netherlands Jukka Lahti, University of Jyväskylä, Finland Ramon Llopis-Goig, University of Valencia, Spain Szilvia Perényi, University of Debrecen, Hungary Leonidas Petridis, University of Debrecen, Hungary Samo Rauter, University of Ljubljana, Slovenia Peter Smale, Kantar Sport, UK Andrew Spiers, Sport England, UK Hanna Vehmas, University of Jyväskylä, Finland Harold van der Werff, Mulier Institute, The Netherlands Anna Vilanova, University of Barcelona, Spain Steven Vos, Fontys University of Applied Sciences, The Netherlands