Running a Restaurant For Dummies

In this revised edition featuring more than 25 percent new and updated content, aspiring restaurateurs can find everything they need to know to open and operate a successful restaurant, including: Finding investors/start-up cash in a slow-recovering economy New information on designing, re-designing, and equipping a restaurant with all the essentials--from the back of the house to the front of the house, as well as the pros and cons of   renting vs. buying equipment Determining whether to rent or buy restaurant property New and updated information on payroll and reporting systems New and updated information on current smoking laws and other laws such as the Small Business Law that impact the industry Updated information on setting up a bar and managing the wine list Profitable pointers on improving the bottom line The latest and greatest marketing and publicity options in a social-media world New coverage on the world of reservations (i.e. e-reservations, using reservation centers, requirement of credit card numbers, setting policies, etc.) Managing and retaining key staff New and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planning New coverage to make a restaurant more kid friendly

The easy way to successfully run a profitable restaurant Millions of Americans dream of owning and running their own restaurant -- because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant. Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant -- and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed. New information on designing, re-designing, and equipping a restaurant with all the essentials--from the back of the house to the front of the house Determining whether to rent or buy restaurant property Updated information on setting up a bar and managing the wine list Profitable pointers on improving the bottom line The latest and greatest marketing and publicity options in a social-media world Managing and retaining key staff New and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planning Running a Restaurant For Dummies gives you the scoop on the latest trends that chefs and restaurant operators can implement in their new or existing restaurants.