Robert's Rules of Innovation – A 10–Step Program for Corporate Survival A 10-Step Program for Corporate Survival

From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation

In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation.

Robert's Rules of Innovation(TM) simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of Innovation(TM)
* Distills Robert Brands' wealth of experience as a leader of international product development teams
* Explains why innovation is imperative
* Provides the practical steps needed to deliver innovation
* Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices

Timely, accessible, and indispensable, Robert's Rules of Innovation(TM) is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of Innovation(TM) is a must-read for managers at all levels.

Introduction. Chapter One Innovation, Survival, and the Aha! Moment. How Do I Get to Aha! Innovation is Not a Luxury. Where Does Innovation Begin? Chapter Two The Innovator's Manifesto Robert's Rules of Innovation. Inspire. No Risk, No Innovation. New Product Development Process. Ownership. Value Creation. Accountability. Training and Coaching. Idea Management. Observe and Measure. Net Result and Reward. Chapter Three The Innovation Audit The Invaluable Discovery Process That Sets the Stage for Action. The Audit Process. The Short Audit. The In-Depth Audit. The Importance of Establishing a Benchmark. Chapter Four Innovation Emancipation Keys to Freeing Your Inner Innovator. Defeating Devil's Advocates to Become an Agent for Change. Innovation Democratization is the Key. The Role of the Consensus Builder. The Path of an Innovation Champion. The Innovation Pay-Off: A Quick, Real-Life Story. Chapter Five Innovation in the Time of Multinational Teams. The Care and Feeding of Creatives. For Creative People, It's About More Than Money. Babel, Babble and the Global Team Leader. Team Building, One Step at a Time. Viva la Difference! Aretha Was Right: It's All About R-E-S-P-E-C-T. Chapter Six Patently Obvious The Care and Feeding of Your Intellectual Property. Intellectual Property: The Big Picture. Intellectual Property 101. Frequently Asked Questions. Remember: The Wolves Are Always At the Door. Chapter Seven Innovation Implementation. Getting Started. Define Your Organization's Needs. NPD Process in Action. Creating a Roadmap to Success. Guidelines for Progress. Chapter Eight Innovation Checklist. Pre-Flight Preparation. Or, If You Really Want Your Innovation Program To Flop Advice and Encouragement -- from the Pros: A Roundtable Discussion. Sustainable Innovation and You. Appendix A Product Development Process. Appendix B Example of the Five Stages of the Production Development Process. Appendix C. Acknowledgments. About the Authors. Index.