Retail Strategy THE VIEW FROM THE BRIDGE

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers.
It is structured around four sections:
* Section I: retailing in an international context
* Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading.
* Section III: A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.
* Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.
* Dual focus, with firm conceptual context supplied in the introductory essays and practitioner insight provided by the case studies.
* Includes a range of learning features to help you test your knowledge and develop your thinking.
* Talented contributor team offer rigorous and far-reaching analysis of the issues and case histories.

Part one: Introduction to retail strategy; Part two: Strategic issues in retailing - Retail marketing and the changing consumer; Retail supply chain collaboration; Planning for retail and the assessment of public policies towards retailing; Internationalisation; Retail financial perspectives; Human resource; Prospects for electronic commerce; Analysis of international trends in retailing; Part three: The view from the bridges - Cases involving: Metro, Boots, WalMart, Auchan, Tesco, SOK, Kingfisher, HMV Media, GB, Haburi.com, Body Shop, Legoland Parks, Vitago.com, CentrO, Next, KarstadtQuelle; Part four: Exercises in retail strategy.

Jonathan Reynolds, Christine Cuthbertson, Richard Bell, Richard Cuthbertson, Ross Davies, Dmitry Dragun, Elizabeth Howard

Retail Strategy: the view from the bridge takes the key themes and developments in retail and explores them through themed chapters and case studies based on intrviews with senior executives from the world's leading retailers.