Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "The Retail Environment" and "Retail Management" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates new features including expanded case vignettes, questions for further discussion, and an innovative key term elucidation to help students find their feet before preparing for their exam. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.
