Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "The Retail Environment" and "Retail Management" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates new features including expanded case vignettes, questions for further discussion, and an innovative key term elucidation to help students find their feet before preparing for their exam. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.
1. Scope and Concepts 2. Retail Product Management: Process and People 3. Category Management 4. Product Range Planning and Selection 5. Managing the Supply Base 6. Product Quantity Decisions and Stock Management 7. Managing the Response to Sales 8. Allocating Retail Space to Products 9. Retail Design 10. Visual Merchandising 11. Communicating the Product Offer 12. Evaluating Retail Product Management Performance 13. Ethical and Sustainable Retail Product Management
Rosemary Varley is Subject Director for Marketing and Retail at the London College of Fashion, UK. Prior to her academic career, she worked in product management and buying in a variety of retail businesses
i libri che interessano a chi ha i tuoi gusti
Dimensioni: 9.75 x 6.75 in Ø 1.40 lb
Illustration Notes:21 b/w images, 34 color images, 27 color tables, 21 halftones and 34 color line drawings
Utilizziamo i cookie di profilazione, anche di terze parti, per migliorare la navigazione, per fornire servizi e proporti pubblicità in linea con le tue preferenze. Se vuoi saperne di più o negare il consenso a tutti o ad alcuni cookie clicca qui. Chiudendo questo banner o proseguendo nella navigazione acconsenti all’uso dei cookie.