Research Methods for Media and Communication

Research Methods in Media and Communication (Second Edition) is an engaging and easy-to-read introduction to media and communication research. It introduces readers to the qualitative and quantitative research methods commonly used in the social sciences, and provides a concise overview of the processes related to carrying out research in media and communication, journalism, and public relations. This user-friendly text guides students through the stages of designing, conducting, analysing and reporting on an original research project. Updated with contemporary case studies and real-life examples, the second edition is rich with learning support for media and communication students, including exercises to consolidate knowledge and handy hints for guidance on key aspects of the research process.

1 - The Research Process
2 - Theoretical Paradigms and Concepts
3 - From Choosing a Topic to Writing Scholarly Reports
4 - Writing Research Reports for Non-academic Settings
5 - Research Ethics in Media and Communication
6 - Sampling
7 - Measurement
8 - Survey Research
9 - Content Analysis
10 - Experiments
11 - Research Interviewing
12 - Focus Groups
13 - Field Studies
14 - Case Study Research
15 - Textual Analysis
16 - Analysing Data

Niranjala Weerakkody, Associate Professor in Media and Communication, Course Director, Faculty of Arts and Education, School of Communication and Creative Arts, Deakin University.