"Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand." -- Putt's Law Written by an industry leader in R&D management, this title examines the above law by following the (often humorous) business development of both types of individuals in a Research and Development setting. By examining their performance, the book provides practical advise on how to success in the technology industry. The author, using a pseudonym, details how to survive and thrive in the world of technology. The book follows the fictional business careers of two vastly different individuals in industry. By comparing and contrasting their amusing experiences, business styles, successes, and failures, the author comprises a series of laws to guide? readers through the difficult world of technology corporations. Bright, lively, and very funny, Putt's Law and the Successful Technocrat uses satire to highlight the author's deep understanding of the real world of technology. Originally published in 1981, Putt's Law has become widely know and quoted in technology circles. * Putt's Law has become one of the most quoted lines in industry with over 10,000 websites containing the phrase. * The author is a well-respected authority in the field writing under a pseudonym. The proliferation of Putt's Law has resulted in strong Internet debate over the author's identity. * Research/Development magazine has described the author as the '...leading analyst of the hierarchical intricacies of the [R&D] world. * The title is completely updated from its early version, especially in regards to the material on computer and communications technologies with an entirely new section: Laws of the Information Age. * The book uses humor and satire to promote successful business practices to both the management and the technology communities. * An earlier incaranation of the book has been selling for over $200 on rare book sites.
