
Questo prodotto usufruisce delle SPEDIZIONI GRATIS
selezionando l'opzione Corriere Veloce in fase di ordine.
Pagabile anche con Carta della cultura giovani e del merito, 18App Bonus Cultura e Carta del Docente
The interaction between a company and its stakeholder environment explains a key part of corporate behavior. This is because the level of social acceptance that the company achieves affects consumer trust, employee commitment, and access to credit or support from suppliers. This book examines these relationships to discover the best way to align corporate behaviour with the interests, values and preferences of stakeholders. It features contributions on topics such as marketing, emerging technologies, women in entrepreneurship, sports and tourism.
Marta Peris-Ortiz is Professor at Universitat Politècnica de València (Spain). Her current research is focused on the topics of entrepreneurship, innovation, sustainability, corporate social responsibility and education innovation.
Patricia Márquez is Dean of the Joan B. Kroc School of Peace Studies at the University of San Diego (USA). Her research centers on the intersection of business and social value creation, with an emphasis on poverty alleviation through market mechanisms.
Jaime Alonso Gomez is Professor of Management at the School of Business, University of San Diego (USA). His publications in English and Spanish include books, chapters, and articles in the areas of strategy, family business, entrepreneurship, leadership and international business.
Mónica López-Sieben is Dean of the CETYS Graduate School of Business and Professor of Strategy, Business Organization and Leadership at the CETYS University System (Mexico). Dr. López Sieben has written about university continuing education in national and international contexts.


Il sito utilizza cookie ed altri strumenti di tracciamento che raccolgono informazioni dal dispositivo dell’utente. Oltre ai cookie tecnici ed analitici aggregati, strettamente necessari per il funzionamento di questo sito web, previo consenso dell’utente possono essere installati cookie di profilazione e marketing e cookie dei social media. Cliccando su “Accetto tutti i cookie” saranno attivate tutte le categorie di cookie. Per accettare solo deterninate categorie di cookie, cliccare invece su “Impostazioni cookie”. Chiudendo il banner o continuando a navigare saranno installati solo cookie tecnici. Per maggiori dettagli, consultare la Cookie Policy.