Producing on Broadway A Practical Guide to Commercial Theater

Producing on Broadway: A Practical Guide to Modern Commercial Theater is the first ever in-depth guide to becoming a successful theatrical producer. This book provides a thorough and detailed examination of the various skillsets that must be developed in order to be competitive in the business, and explains how those skills are applied in real life situations. Grounded soundly in the theory, history, realities, and aesthetics of the business, two-time Tony Award winning author John Pinckard explains each aspect of making a Broadway show happen, coloring the text with personal anecdotes and case studies of successful producers.

Prelude: What Does a Producer Do? Module I: The History of BroadwayChapter 1: How Did We Get Here?Chapter 2: The Great ProducersChapter 3: The American Theater in the 20th CenturyModule II: Broadway OverviewChapter 4: The Broadway Org ChartChapter 5: Financing BroadwayChapter 6: Production Process in Full Module III: The PropertyChapter 7: Identifying the ProblemChapter 8: Rights Acquisitions & Business OrganizationModule IV: DevelopmentChapter 9: Early DevelopmentChapter 10: Setting the Development PathChapter 11: The Out of Town NFP Co ProductionChapter 12: Commercial Pre-Broadway ProductionChapter 13: NYC NFP CollaborationModule V: Broadway ProductionChapter 14: Budgeting for BroadwayChapter 15: Issues in Theater SelectionChapter 16: Production Design & ManagementChapter 17: Casting & RehearsalChapter 18: Load-In, Tech, Previews, & Opening Module VI: Branding the ShowChapter 19: Building the Ad & Marketing CampaignChapter 20: Press Strategies for Modern BroadwayChapter 21: Online Presence and Social MediaChapter 22: Opening Night and the Post Opening PushModule VII: Running the ShowChapter 23: Limited EngagementsChapter 24: Establishing the Open Run: The First YearChapter 25: Award SeasonChapter 26: Establishing the Open Run: Years 2 Through 200Chapter 27: Touring, West End, and Licensing, Cast Albums Chapter 28: Closing the Show Module VIII: Financing BroadwayChapter 29: Financial Literacy for Theater PeopleChapter 30: Cultivating an Investor BaseChapter 31: Broadway Investor Deal TermsChapter 32: Start Up Fundraising Process on Broadway: Early StagesChapter 33: The Big RaiseChapter 34: Building a Successful Co-Producer TeamChapter 35: Successful InvestorChapter 36: Alternative Financing ModelsModule IX: Career Planning for ProducersChapter 36: Producer Development ProgramsChapter 37: Cash Flow Analysis – How Much Can Producers Make?Chapter 38: Real Life Examples: Interviews with ProducersChapter 39: Q&A

Multiple Tony Award winner John Arthur Pinckard is a career producer. He has been nominated for the Tony Award every time he has produced for Broadway and has won twice: in 2012 for Best New Play (Clybourne Park), and in 2014 for Best New Musical (A Gentleman’s Guide to Love & Murder). His other Broadway credits include Green Day’s American Idiot, Slava’s Snowshow, and HAIR. Off Broadway productions include Silence! the Musical! and 5 Lesbians Eating A Quiche.