Positioning - Ries Al; Trout Jack | Libro Mcgraw Hill Book Co. 02/2001 - HOEPLI.it


home libri books ebook dvd e film top ten sconti 0 Carrello


Torna Indietro

ries al; trout jack - positioning

POSITIONING The Battle for your mind - How to be seen and heard in the overcrowded marketplace

;




Disponibilità: Normalmente disponibile in 10 giorni
Attenzione: causa chiusura dei distributori sono possibili ritardi nelle consegne durante il mese di agosto


PREZZO
20,98 €
NICEPRICE
17,83 €
SCONTO
15%



SPEDIZIONE GRATIS
con corriere veloce per acquisti oltre 29,00 €.


Pagabile anche con App18 Bonus Cultura e Carta Docenti


Facebook Twitter Aggiungi commento


Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 02/2001





Trama

"One of the most important communication books I've ever read. I highly recommend it!"
--Spencer Johnson, author of "Who Moved My Cheese?" and co-author of "The One Minute Manager"..."Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of "Positioning..".."
--David Bohnett, Chairman and Founder of GeoCitiesThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning" describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures inadvertising history. Revised to reflect significant developments in the five years since its original publication, "Positioning" is required reading for anyone in business today.




Note Libraio

The first book to deal with the problems of communicating to a skeptical media-blitzed public, this text describes a revolutionary approach to creating a "position" in a prospective customer's mind.







Altre Informazioni

ISBN:

9780071373586

Condizione: Nuovo
Collana: THE MARKETING CLASSIC
Dimensioni: 8.00 x 5.25 x 0.75 inch.
Formato: Paperback
Pagine Arabe: 213






Utilizziamo i cookie di profilazione, anche di terze parti, per migliorare la navigazione, per fornire servizi e proporti pubblicità in linea con le tue preferenze. Se vuoi saperne di più o negare il consenso a tutti o ad alcuni cookie clicca qui. Chiudendo questo banner o proseguendo nella navigazione acconsenti all’uso dei cookie.

X