CONTENTS Chapter 1 ‘Organizational Semiotics’: Towards an Integrated Research Agenda Louise Ravelli, Theo van Leeuwen, Markus Höllerer, Dennis Jancsary Chapter 2. Social Semiotics and Organization Studies: Building an Effective Bridge Dennis Jancsary, Markus A. Höllerer, Louise Ravelli, Theo van Leeuwen Chapter 3. The resemiotization of health information in a Family Planning organization Theo van Leeuwen, Nikolina Zonjic Chapter 4. Organizational identity design: The evolution of a university web homepage Nataliia Laba Chapter 5. The emotional civil servant: On the multimodal construction of affect in ‘platform of values’ texts of Swedish public authorities Anders Björkvall Chapter 6. Communicating in space: relating the physical and the social in open-plan offices Ken Tann, Oluremi B. Ayoko Chapter 7. Redesigning organizational relations through the built environment: Changes at a university campus Louise Ravelli Chapter 8. How multimodal structures constitute organization: The meaning of structure in offline and online shopping environments Morten Boeriis Chapter 9 "It’s not just getting a biopsy": Transposing ‘take-home’ messages from the operating theatre to a proforma Arpan Tahim, Jeff Bezemer Chapter 10. Texture and texturization in organizational identity design and legitimacy work Giorgia Aiello Afterword Theo van Leeuwen, Renate Meyer Contributors Giorgia Aiello ORCID ID: http://orcid.org/0000-0002-9636-1016 Giorgia Aiello is Professor of Culture and Communication, University of Leeds and Associate Professor of Sociology of Culture and Communication, University of Bologna. Her books include Communication, Espace, Image (2022, Les Presses du Réel) and Visual Communication: Understanding Images in Media Culture (with Katy Parry, 2020, SAGE). Oluremi B. Ayoko ORCID ID: http://orcid.org/0000-0003-0208-0254 Oluremi (Remi) Ayoko is Associate Professor of Management in the UQ Business School at the University of Queensland, Australia. Her main research interest is the physical/virtual workspaces. Remi is the Editor-in-Chief of the Journal of Management and Organization. She has co-edited several books and published in high quality journals. Jeff Bezemer ORCID ID: http://orcid.org/0000-0002-9086-937X Jeff Bezemer is Professor of Communication at UCL Institute of Education. His research is focused on clinical communication and education and health care delivery, and aimed at developing an account of the semiotics of healthcare and tools to support frontline staff. Central to this approach are theoretical advances in social semiotics, applied linguistics, and ethnography, and the in-depth analysis of video recordings of professional activity. Anders Bjorkvall ORCID ID: http://orcid.org/0000-0002-6396-4240 Anders Björkvall has a Ph.D. in Scandinavian Languages, Stockholm University, and is Professor of Swedish at Örebro University, Sweden. His interests include organizational discourse, critical genre analysis and semiotic change in urban landscapes. Recent publications have appeared in The Cambridge Handbook of Discourse Studies, Discourse & Communication, and Visual Communication. Morten Boeriis ORCID ID: http://orcid.org/0000-0002-7198-1550 Morten Boeriis is PhD in multimodality and moving images. He is Associate Professor in Visual Communication at University of Southern Denmark, specializing in multimodality and business communication, and teaches BA, MA, and PhD courses on visual communication at Business Communication and Film and Media studies at University of Southern Denmark. Markus A. Höllerer ORCID ID: http://orcid.org/0000-0003-2509-2696 Markus A. Höllerer is Professor in Organization and Management at UNSW Sydney. His scholarly work currently focuses on social change, novel forms of organization and governance, and institutions as multimodal accomplishments, and has been widely published in leading academic outlets. He is currently co-Editor-in-Chief of Organization Theory. Dennis Jancsary ORCID ID: http://orcid.org/0000-0002-7836-4133 Dennis Jancsary is Assistant Professor at the Institute for Organization Studies at WU (Vienna University of Economics and Business). He is particularly interested in the role of language and multimodal communication at the interface of organizations and institutions. His work further includes methodological contributions to visual and multimodal analysis. Nataliia Laba ORCID ID: http://orcid.org/0000-0003-0724-1467 Nataliia Laba is a Ph.D. Candidate in Media Studies at the University of New South Wales. Her research focuses on organizational identities communicated on university websites from a multimodal social semiotic perspective. Renate Meyer Renate Meyer is Professor of Organization Studies at WU Vienna University of Economics and Business, Head of the Institute for Organization Studies and Co-Director of the Research Institute for Urban Management & Governance. She holds visiting positions at Saïd Business School (Oxford University), and the Universities of Alberta and Liverpool. Louise Ravelli ORCID ID: http://orcid.org/0000-0002-1416-5389 Louise Ravelli is Professor in the School of Arts and Media, the University of New South Wales. Her research explores how multimodality works in specific communication contexts, such as museums. She has published widely with monographs, edited volumes and articles, and is joint Chief Editor of the journal Visual Communication. Arpan Tahim ORCID ID: http://orcid.org/0000-0002-7744-4473 Arpan Tahim is a specialty trainee in Oral and Maxillofacial Surgery with an interest in medical education. His research focuses on workplace learning in healthcare environments, where he uses ethnographic techniques and in-depth video analysis to better understand how workplace learning practices unfold and impact upon learners. Ken Tann ORCID ID: http://orcid.org/0000-0001-5888-3705 Ken Tann is Lecturer in Communication Management, UQ Business School, University of Queensland, Australia. His research applies linguistics and sociological methods to management, organizational and marketing communication, and to educational contexts. He has published on communication in business and NGO partnership, institutional policy, industry media representation, and open-plan office design. Theo van Leeuwen ORCID ID: http://orcid.org/0000-0003-2163-8700 Theo van Leeuwen is Professor of Language and Communication at the University of Southern Denmark. He has published widely in the areas of visual communication, multimodality, and critical discourse analysis. His latest books are the 3rd revised edition of Reading Images – The Grammar of Visual Design (with Gunther Kress) and Multimodality and Identity. Nikolina Zonjic Nikolina Zonjic is a public health professional working in Sydney Australia. While working as the Health Promotion Manager at Family Planning NSW she oversaw health promotion programs aimed at improving sexual health for priority populations, including culturally diverse communities, Indigenous Australians, people with disability, and young people.
