"The vexing question of why soccer struggles to establish itself firmly on the American sports landscape is brilliantly and persuasively answered in this groundbreaking work. Sociology scholars and soccer aficionados alike should be intrigued by this painstakingly comprehensive analysis, made especially accessible by the lively and enthusiastic style of the authors. It is remarkable as a happy marriage of the scholar's methods with the fan's passion for the world's game. A must read for lovers and observers of the game in America and in the totally converted soccer community occupying the rest of our planet."--Seamus Malin, Soccer Commentator, ESPN and ABC
