Neuromarketing For Dummies

Learn how to use neuromarketing and understand the science behind it

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:
* How neuromarketing works
* Insights from the latest neuromarketing research
* How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
* Practical techniques to help your customers develop bonds with your products and services
* The ethics of neuromarketing

Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

Neuromarketing is an up-and-coming field where researchers study consumers cognitive responses to advertising and media. Through this study researchers are able to learn the answer to the age-old question: what makes consumers buy? However, not every business has the resources or time to undertake this crucial research into the buying ideology of their consumers. Neuromarketing For Dummies will cover the latest insights into this fascinating and budding field, and will show business owners and marketers how they can use neuromarketing research to their advantage. Neuromarketing For Dummies will cover: The basics of neuromarketing theory and what you can learn from it: non-conscious aspects of product experiences, advertising effectiveness research, effectiveness of in-store shopping environments on product selection and discovery, and more Findings from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or media, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing

Learn how to use neuromarketing and understand the science behind it Neuromarketing isa controversial newfield where researchers study consumers'brainresponses to advertising and media.Neuromarketing and the brain sciences behind itprovide new ways to look atthe age-old question:why doconsumers buy?Neuromarketing For Dummies goes beyond the hype to explainthe latestfindings inthisgrowingandoften misunderstoodfield, and shows business owners and marketershow neuromarketing really works and howthey can useitto their advantage. You'll get a firm grasp on neuromarketing theory andhow it is impacting research inadvertising, in-storeand onlineshopping, productand package design, and much more. Topics include: How neuromarketing works Insightsfrom the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising ormarketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummiesdemystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.