Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation Proceedings of the International Conference on Business and Technology (ICBT2024), Volume 1

In an era defined by technological breakthroughs such as AI, blockchain, and IoT, this book offers a fresh and practical approach to Business Model Innovation (BMI). It delves into how technological advancements drive new business models and enhance operational efficiency, providing actionable insights and real-world examples for business leaders, strategists, operations managers, entrepreneurs, and students in business and technology disciplines. Encouraging diverse research methods, including theoretical, empirical, and multimethod studies, it welcomes manuscripts with clear managerial or policy implications. Aimed at students, scholars, researchers, professionals, executives, government agencies, and policymakers, this book equips readers with tools to succeed in today's dynamic business environment and supports multidisciplinary research to advance innovation management practices.

.- 1: The impact of using AI in human resources management - A Comparison approach.

.- 2: Coping mechanism of the people with colour vision defect (CVD).

.- 3: The Gig Economy Enigma: Uncovering the True Nature of Workers.

.- 4: Impact of Cause-Related Marketing on Consumer Intent to Purchase.

.- 5: Enhancing Cybersecurity Policy Awareness Programs in the Financial Sector: A Comprehensive Framework and Assessment of Effectiveness.

.- 6: The potential of video content in digital marketing and urban communication.

.- 7: A Framework to Address Challenges faced by Urban Relocators due to Linguistic Barriers.

.- 8: A smart healthcare management system for PCOS women.

.- 9: Incorporating Comparative Mythology in Children's Educational Discourse.

.- 10: Oil Price Volatility and its impact on Industry Stock return – Bi variate analysis, etc.