Full-color, step-by-step tasks walk you through making the most of LinkedIn! Learn how to:
- Leverage the vast LinkedIn network, with hundreds of millions of members worldwide
- Create your LinkedIn account, explore the LinkedIn site, and get started fast
- Define your goals and create a profile that helps you achieve them
- Enhance your profile with multimedia content including images, audio, video, and documents
- Connect with people you know—and people you need to know
- Make the most of LinkedIn Messages, InMail™, and Introductions
- Systematically build your professional brand
- Find new jobs, consulting opportunities, and clients
- Optimize and streamline the way you manage contacts
- Request, provide, manage, and revise professional recommendations
- Use endorsements to demonstrate your expertise
- Customize your LinkedIn home page to view the content that’s most relevant to you
- Use LinkedIn Groups for networking, research, and marketing
- Extend the power of LinkedIn with external tools
- Access LinkedIn from mobile devices
- Use LinkedIn to recruit the world’s best talent
- Decide whether to upgrade to a LinkedIn premium account
- Promote your firm with an outstanding LinkedIn Company Page
- Drive maximum value from LinkedIn Ads and Sponsored Updates
