Market Your Way to Growth 8 Ways to Win

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.
* Proven business and marketing advice from leading names in the industry
* Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others
* Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

The US, Europe, and Japan are facing the prospect of low and slow economic growth for the balance of this decade.  Their economies will not be able to create enough jobs to match the size and growth of their workforces especially for younger workers, nor will they keep pace with generating the tax revenues needed to even begin to deleverage their countries enormous accumulated public debt.  How can businesses grow in this difficult macroeconomic environment? In this book, Professor Kotler explains the seven basic pathways that can deliver growth even in a slow growth economy: Grow by Building Your Market Share.  What is the best way to out-perform your competitors and grow your market share? Grow by Developing Enthusiastic Customers and Stakeholders.  How can your company create fans and develop dedicated supply chain partners? Grow by Building a Powerful Brand.  What can your company do to design and implement a powerful brand to serve as a living platform for its strategy and actions? Grow by Innovating New Products, Services and Experiences.  How can your company develop a culture of innovation and think freshly about new offerings and experiences?  Grow by International Expansion. How can you identity international macro and micro pockets of high growth and enter them successfully? Grow by Acquisitions, Merger and Alliances. How can our company grow through identifying attractive partnering opportunities through acquisitions, mergers and alliances? Grow by Building an Outstanding Reputation for Social Responsibility. How can we improve our companys social character to win more respect and support from the public and our stakeholders?

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press