Managing Visitor Attractions

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Part I: The Nature and Role of Visitor Attractions The Nature and Role of Visitor Attractions Anna Leask The Market for Visitor Attractions Ann Hartl Part II: The Development of Visitor Attractions The Visitor Attraction Development Process Stephen Wanhill Visitor Attraction Concept, Market Feasibility and Site Selection Stephen Wanhill Financial Management for Visitor Attraction Projects Stephen Wanhill Visitor Attraction Success and Failure Ann Hartl and Stephen Wanhill Part III: Managing Visitor Attractions The Role of the Visitor Attraction Manager Brian Garrod Operations Management for Visitor Attractions Peter Robinson Managing Visitor Impacts at Visitor Attractions Brian Garrod Managing Safety, Security and Risk at Visitor Attractions Marcus Hansen Managing Human Resources for Visitor Attractions Norma D’Annunzio-Green Managing Temporal Variation at Visitor Attractions Philip Goulding and Gill Pomfret Interpretation and Visitor Attractions Gianna Moscardo Themed Attractions and Storytelling Carissa Baker Part IV: Marketing Visitor Attractions Attraction Marketing Strategies Ady Milman Attraction Marketing Management Jeffrey T. Weinland and Scott J. Smith Marketing Challenges and Opportunities for Visitor Attractions: A Collaborative Approach Alan Fyall and Connor Schrils Digital and Social Media Marketing for Visitor Attractions Bill Zanetti Managing Universal Attraction Brands Sean Bliznik Part V: Cases National Botanic Garden of Wales Stephen Wanhill Attraction Failure: The Hard Rock Park in Myrtle Beach, South Carolina Jeffrey T. Weinland and Scott J. Smith Overtourism at Natural Attraction Sites AJ Templeton Interpretation at Heritage Sites: Culloden Battlefield, UK Ellis Urquhart New Attraction Development: Grand Egyptian Museum, Giza, Egypt Mostafa Selima Augmented Reality in Heritage Attractions Caroline Scarles and Zainal Abidin Dark Tourism in Latin America: A History of Blood and Conflict Maximiliano Korstanje Dementia-friendly Heritage Visitor Attractions: A Case Study of the National Trust Marcus Hansen Managing Sporting Venues as Attractions: The Moses Mabhida Stadium, South Africa Brendon Knott and Janice Hemmonsbey Historic Royal Palaces: Managing a portfolio of visitor attractions Ann Hartl Managing and Marketing Natural Sites Bruce Prideaux Developing a Masterplan: Elvaston Castle Country Park Peter Robinson and Angela Glithero

Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida. Brian Garrod is Professor of Marketing at Swansea University. He has published widely in the areas of sustainable tourism, ecotourism, and destination marketing, including more than 50 published papers and eight books. Anna Leask is Professor of Tourism Management at Edinburgh Napier University, UK. Her teaching and research interests combine and lie principally in the areas of visitor attraction management and heritage tourism management. Stephen Wanhill is a Visiting Professor at Swansea University and the University of Enna ‘KORE’, Sicily. He is also Emeritus Professor of Tourism Research, Bournemouth University and Research Director of Global Tourism Solutions (UK).