Managing Sport Business An Introduction

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

Preface Part 1: The Sport Management Context 1. The Sport Business Industry in the Twenty-First Century [Caroline Riot, Millicent Kennelly, Brad Hill and Linda Trenberth] 2. Sport in the Global Marketplace [Chris Gratton and Themis Kokolakakis] 3. The Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for Specificity [David Hassan] 4. Sport Policy and the Structure of Sport in the UK [Richard Tacon] 5. Corporate Governance and the Regulation of Sport [Geoff Walters, Sean Hamil and Richard Irving] 6. Managing Sport in the Nonprofit Sector [Chris Auld] 7. Sport in Emerging Markets [Souvik Naha] 8. Sport for Development: What’s in a Name? [Kyle Ferguson] 9. Managing Sporting Access and Participation: An International Perspective [Juan L. Paramio-Salcines, Jaime Prieto and Ramon Llopis-Goig] Part 2: The Application of Business Management to Sport 10. Organisation Theory and Sport Management [Milena Parent and Danny O’Brien] 11. Strategy and Planning in the Context of Sport [Milena Parent and Danny O’Brien] 12. Human Resource Management and the Business of Sport [Chris Wolsey and Helen Whitrod Brown] 13. The Management and Measurement of Organisational Performance [Leigh Robinson] 14. Budgeting and Budgetary Control in Sport [Simon Shibli and Rob Wilson] 15. Sport Marketing Management and Communication [Gilles Erb and Christopher Hautbois] 16. Media Rights in ProfessionalClub Football [Harry Solberg, Ase Jacobsen and Tor Jakobsen] 17. Sport and Retailing [Leigh Sparks and Stephanie Letham] 18. Can Sports Coaching Usefully Transfer into a BusinessContext? [Helen Whitrod Brown and Chris Wolsey] Part 3: Facets of Sport Business 19. Delivering Sport in the Global Context [Lucie Thibault] 20. Managing Sport Volunteers [Evald Bundgaard Iversen, Graham Cuskelly and Karsten Elmose-Osterland] 21. Sport and Sponsorship [Laura Cousens and Cheri L. Bradish] 22. Sport and the Law: Considerations for Sport Managers [Steve Greenfield and Guy Osborn] 23. Managing High Performance Sport [Bill Gerrard] 24. Sport, the Media and Strategic Communications Management [Raymond Boyle and Richard Haynes] 25. Information and Communications Technology and its Use in Sport Business [Cameron O’Beirne] 26. Planning and Managing the Stadium Experience [Paul J. Kitchin and Juan L. Paramio-Salcines] 27. Promoting Accessibility for Fans with Disabilities to European Stadia and Arenas: An Holistic Journey Sequence Approach [Juan L. Paramio-Salcines, Paul J. Kitchin and Phil Downs] 28. Sport Event Management [Kyle Ferguson and Sean O’Connor] 29. Managing Social Responsibility in Sport [Geoff Walters and Rahul Devaskar] 30. Researching Sport Management [James Skinner and Ben Corbett] 31. Sport and Social Media [Ashleigh-Jane Thompson, Ian O’Boyle and Conor Meany] 32. Managing the Business of Sport in the Twenty-First Century: Future Trends and Challenges [David Hassan]

David Hassan is Associate Dean of the Faculty of Life and Health Sciences and Professor of Sport Policy and Management at Ulster University, UK. His research expertise concerns the governance of international sport, the politics of sport and examination of its wider social significance, particularly in Europe. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Taylor & Francis. He is also Series Editor of Foundations of Sport Management published by Routledge and is Visiting Professor at a number of the world’s leading sports universities, including Loughborough University and Griffith University