Managing in Uncertainty: Theory and Practice

This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing.
Audience: Researchers and professionals from operations research, management science and economics.

A review of country risk assessment approaches: New empirical evidence.- Political risk and stock market development.- Construction of a simplified index of country risk: The case of Europe.- The importance of order for the decision in uncertainty.- Business and economic education — criteria for choice of studies and student expectations.- Chaotic oscillations in real economic time series data: Evaluation of logistic model fit and forecasting performance.- Evaluation of a neuro-fuzzy scheme forecasting exchange rates.- Economics of energy and treatment of uncertainty to incorporate environmental considerations in investment decisions.- Mergers in the Spanish savings banks and their presence in the market: A cause-effect analysis on an autonomous scale.- On distributions for stock returns: A survey of empirical investigations.- A case study of use of artificial options in the Athens Stock Exchange.- Multicriteria decision aid in credit cards assessment.- Memory-based advertising effectiveness techniques: Recall versus recognition.- Controlling uncertainty in a Spanish national and European setting faced with illicit advertising.- Theory and practice about risk in the incorrect management associations between store image and private label products in Spanish supermarkets.- The effectiveness of the shopwindow and its relationship with the types of consumer purchase. An empirical study.- Identifying consumer’s preferences using artificial neural network techniques.- Market simulations via rule induction: A machine learning approach.- Artificial neural networks systems for multiple criteria decision making.- Study of determinant factors in the associationism of the franchisors in Spain.- Franchising: All around the world.- Forecasting in marketing planning. Forecastingperformance of the logistic model and applications of S-4 model.- Implementation of a performance measurement framework in Greek manufacture: An empirical research.- Dialectic approach of risks’ perception (the case of prefecture of Thessaloniki).- Investigation of the urban risk system of Thessaloniki’s city complex.- Manager motivation facing the imponderable of uncertainty.- Application of multivariate techniques to assess the relationship between organizational culture and innovation process.- The establishment of cooperative agreements among SMEs: An appropriate way to reduce uncertainty.- Firms facing uncertainty: The cooperation option.- Social economy organizations in a world in transition.- Total quality management in action: Implementing ways in Spanish companies.- Budgetary control based on activities cost, total quality and ISO 9000 norms.- Causes of changes in top management.- Part-time work in Europe: A review of major trends.- Unknown loss in Spain: Concern about the distribution sector.- Author Index.