Managing Global Strategy Developing an Effective Strategy in International Business

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: • Internal and external environmental analyses; • Cross-cultural communication; • Structural considerations; • Leadership and motivation; • Foreign market entry, mergers, alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.

Part 1: Setting the Context 1.Introduction to Strategy in a Global Context 2. Techniques for analyzing the External Environment 3. Techniques for analyzing the Internal Environment Part 2: Creating the Strategy 4. Strategic Formulation 5. Developing a Global Strategy Part 3: Implementation Issues for the Global Strategy 6. The Important Aspect of Culture 7. Cross-Cultural Communication 8. Managing Structure 9. Leadership, Motivation and Cross-Cultural Negotiation in the Global Context 10. Managing People in the Global Context 11. Managing Foreign Market Entry 12. Managing Alliances and Acquisitions

William H. A. Johnson is Associate Professor of Management at Pennsylvania State University Behrend, Erie, United States. His research and teaching are at the nexus of innovation, strategy and international management.