Management Communication A Case Analysis Approach

This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and James O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike. Further updates include new content on technology, corporate culture, and disinformation. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication, and conflict management provide students with the skills to build relationships and influence stakeholders – key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors.

Table of Contents: Chapter 1: Management Communication in Transition Case 1.1 Case 1.2 Case 1.3 Chapter 2: Communication and Strategy Case 2.1 Case 2.2 Case 2.3 Chapter 3: Communication Ethics Case 3.1 Case 3.2 Chapter 4: Speaking Case 4.1 Case 4.2 Chapter 5: Writing Case 5.1 Case 5.2 Case 5.3 Chapter 6: Persuasion Case 6.1 Case 6.2 Case 6.3 Chapter 7: Technology Case 7.1 Case 7.2 Chapter 8: Listening and Feedback Case 8.1 A Case 8.1 B Case 8.2 A Case 8.2 B Case 8.2 C Case 8.3 Chapter 9: Nonverbal Communications Case 9.1 Case 9.2 Chapter 10: Intercultural Communication Case 10.1 Case 10.2 Case 10.3 Chapter 11: Managing Conflict Case 11.1 Case 11.2 Case 11.3 Chapter 12: Business Meetings that Work Case 12.1 Case 12.2 Chapter 13: Dealing with the News Media Case 13.1 Case 13.2 Case 13.3

James S. O’Rourke is an American rhetorician and Professor of Management at the University of Notre Dame, USA. He was founder of the Fanning Center for Business Communication.