Leveraging Emerging Technologies and Analytics for Empowering Humanity, Vol. 1 International Conference Proceedings of LEAD-2024, IIM Shillong, December 10–12

This book provides a platform for interdisciplinary discussions on leveraging emerging technologies and analytics to empower humanity, fostering collaboration between experts in AI and analytics, sustainability, different areas of management, and IT. As the world grapples with complex challenges, from climate change to economic inequality, this first volume of a two-volume proceedings series is a crucial resource for fostering collaboration and exploring untapped potential of emerging technologies. By harnessing the power of AI, blockchain, IoT, and big data, the chapters address critical global challenges towards improving quality of life and promoting inclusive and sustainable development, while keeping in mind ethical implications, and their impact on social justice. The volume will be of use to thought leaders, researchers, innovators, and policymakers from around the globe who are interested in knowing more on how cutting-edge technologies can be harnessed for the greater good of society.

Constructing a Multi-item Scale for Measuring Citizens’ Perception Towards Success of E-gov Services in a Smart City in India: Exploring Age and Gender Dynamics.- Improved Pvo and Pee for Information Hiding in Digital Media.- When Clouds Go Dark: A Serious Look at CrowdStrike’s Outage and the Fortitude of Cloud Security.- Rhombus Context Based Gradient Estimation for Information Retrieval Using Digital Media.- Extreme Gradient Booster Model (Xgb) Model for Cmmi Assessments.- Empowering Agripreneurship: Data-Driven Strategies for Sustainable Human Development.- Artificial Intelligence in Sustainable Agricultural Lending: Enhancing Credit Access for Smallholder Farmers.- Forecasting the Monthly Tourist Arrival From India to Nepal: An Econometrics Modeling Approach.- Analyzing the Impact of Publishing, Interacting, and Monitoring Skills on the Growth of Brand Equity in Social Media Marketing Using NLP.- Text-Driven Complex 3D Shape Generation Using Gan for Information Systems.- Neural Style Transfer for Information Systems Theory Using Images and Videos.- A Novel Approach for Enhancing Battery Reliability in Market Using Machine Learning-Based Rul Prediction.- Brand Evangelism in the Digital Era: The Impact of Data-Driven Influencer Marketing.- Beyond the Click: A Tam-Tpb Exploration of Public Perceptions in Search Engine Marketing.- An Intuitionistic Fuzzy Full Consistency Method for Analyzing Green Buying Behaviour.

D P Goyal is Professor and Director, Indian Institute of Management (IIM) Shillong. He carries over thirty-five years of rich experience in teaching, research, and various leadership roles in institutions such as MDI Gurgaon, IMT Ghaziabad, Punjabi University, and Thapar Institute of Engineering and Technology, Patiala. He has also been a visiting professor at Aarhus University, Denmark, for about a decade. Prof. Goyal has already supervised 15 PhD research scholars; published over 60 research papers in peer-reviewed and category journals, and has been a principal investigator of several sponsored research projects. He has published /authored more than a dozen books which include a highly used textbook on Management Information Systems. He has also been the editor of a couple of research journals and is on the editorial board of several national and international journals.

Suprateek Sarker (“Supra”) is a Rolls-Royce Commonwealth Commerce Professor (Information Technology) at the McIntire School of Commerce, University of Virginia, USA. He teaches topics such as data management and business intelligence (BI), systems analysis and design, transformation of digital organizations, qualitative research approaches, and global immersion in India and the UAE. Prof. Sarker serves on the University-level Provost’s Promotion and Tenure Committee and has served on the college-level Undergraduate Policy Committee and the college-level Diversity Committee. He has been awarded the Whit Broome Award, 2023, by the McIntire School of Commerce. Prof. Sarker holds a visiting professorship at the London School of Economics and Political Science (LSE) and an honorary professorship of Business Information Systems at the University of Sydney Business School, Sydney, Australia.

Somnath Mukhopadhyay is Professor in Marketing and Management Department at the University of Texas at El Paso, USA; and has published in numerous top journals—Decision Sciences, INFORMS Journal on Computing, Communications of the AIS, IEEE Transactions on Neural Networks, Neural Networks, Neural Computation, International Journal of Production Economics, Journal of Forecasting, Computers and Industrial Engineering, and,