Are You Talking to Me? is a guide for marketers, advertisers, and brand managers on how to tap into female consumers' needs, written by the founder of a consultancy dedicated to marketing to women, Mary Lou Quinlan. She explores topics such as why women buy what they do, what makes them like or dislike a company, how they make decisions, how their preferences change with age, and how to sell to a woman without "selling" her. Because women make up to 85 percent of all buying decisions, brand managers and advertisers must understand them--this book lets them do that.
