Jugaad Innovation – Think Frugal, Be Flexible, Generate Breakthrough Growth Thing frugal, be flexible, generate breakthrough growth

"Jugaad Innovation is the most comprehensive book yet to appear on the subject"
--The Economist

A frugal and flexible approach to innovation for the 21st century

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.
* Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart
* Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation
* The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more
* Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States

This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations.

Innovation is a major directive at companies worldwide. Everyone wants to know how to get more out of their efforts, to make good ideas cost less and last longer. But in these tough timesand as the global business landscape becomes increasingly complex and diverse we cant rely on the old formula that has sustained innovation efforts for decades: a mix of top-down policies, expensive RMittiCool, an affordable fridge made entirely of clay that consumes no electricity, is 100% biodegradable, and produces zero waste during its lifetime. Or Dr Sathya Jeganathan, a pediatrician in a rural hospital in southern India who teamed up with neonatal nurses and local electricians to develop a low-cost incubator that uses standard 100-watt light bulbs and is built with locally harvested wood. The minimalist design and easy-to-maintain device has cut infant mortality at her hospital in half.   The authors also share stories of large corporations from around the worldFacebook, 3M, Apple, Google, Best Buy, GE, IBM, Nokia, Procter that are actively practicing jugaad innovation. A groundbreaking book, Jugaad Innovation shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the Westand how to bring jugaad practices to their organizations.

A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations.