Introduction to Cross-border E-commerce Ecosystem

This book combines the current development status of cross-border e-commerce, proposes the theory of cross-border e-commerce ecosystem, and provides an overall interpretation of cross-border e-commerce from macro, meso, and micro perspectives around core elements. The topics involved in this book include cross-border e-commerce platforms, cross-border logistics, cross-border payments, marketing management, risk management, etc., almost covering the main links of cross-border e-commerce transaction activities, reflecting the cutting-edge trends of cross-border e-commerce at the current stage, and has important theoretical significance and practical value for promoting the development of global cross-border e-commerce.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
 

Introduction.- Cross-Border E-Commerce Ecosystem.- Cross-Border E-Commerce Platform.- Cross-border E-commerce Consumer Behavior.- Cross-Border E-commerce Supply Chain Management.- Cross-Border E-Commerce Payment Management.- Cross-border E-commerce Logistics Management.- Cross-border E-commerce Warehousing and Distribution Management.- Cross-border E-commerce Marketing Management.- Cross-Border E-Commerce Risk Management.

Dr. Zhang Xiaheng is a well-known expert in the field of cross-border e-commerce in China, the first engineering PhD in cross-border e-commerce research direction in China, and is one of the earliest and most prolific scholars in the field of Chinese cross-border e-commerce research. Starting from March 2022, he is a full Professor at the School of Business at Northwest University of Political Science and Law. He has published over 100 academic papers and 8 books in the field of cross-border e-commerce. His research has been supported by multiple funds, including the National Social Science Foundation and the Shaanxi Soft Science Research Program, etc.