Internal Communication and Employee Engagement A Case Study Approach

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings. Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders

Table of Contents Contributors Acknowledgements Introduction Section 1: Leadership & Trust Chapter 1 HOPE International: A Case Study in Nonprofit Employee Engagement through Internal Communication, Leadership and Culture Nance McCown Chapter 2 Exploring Internal Communication, Employee Engagement and Trust within a Government Contractor: A Case Study Laura L. Lemon Chapter 3 Leading Institutional Change through Digital Communication: A Case Study on the Launch of the U.S. Army Combat Fitness Test Marc Vielledent and Chase Spears Section 2: Organizational Change Chapter 4 Interdisciplinary Approaches in Internal Communication to Effect Successful Organizational Change: Leveraging Agile Project Management and Behavioral Neuroeconomics Conilyn Poulsen Judge Chapter 5 Navigating Change through Chaos: A Case Study of RWJBarnabas Health’s Change Communication during Covid-19 Yi Luo Section 3: Internal Issues & Crises Chapter 6 The Myth of Emotion-Focused Employee Crisis Communication? How Information-Focused Employee Crisis Communication during COVID-19 Pandemic Job Disruption Drives Post-Pandemic Intent-to-Perform and Intent-to-Return in Hospitality Employees Minjeong Kang Chapter 7 To Stay Silent or Speak Up Against Corporate Racial Discrimination? An Internal Public Segmentation Approach to Employee Voice and Silence Behaviors Hyunji (Dana) Lim and Young Kim Chapter 8 Dealing with Employees in Crises: Examining Contingent Organization–Public Relationships (COPR) for Internal Communication Yang Cheng, Peiyao Liu, and Callie Burnette Section 4: Employee Activism Chapter 9 Internal Communication and Employee Activism: Netflix’s Dave Chappelle Woes and Perspectives from the Field Arunima Krishna, Raymond L. Kotcher, and Donald K. Wright Chapter 10 What Makes Employees Become Activists? Investigating Employee Activism in the AI Community Jie Jin and Leping You Section 5: Internal Communication & Emerging Technologies Chapter 11 Internal Social Media and Employee Engagement Vibeke Thøis Madsen Chapter 12 Nice-to-know: Role Expectations on Enterprise Social Media in the Aviation Industry Joost Verhoeven and Ward van Zoonen Chapter 13 Management of Cybersecurity through Internal Communication Solyee Kim and Jeonghyun Janice Lee Section 6: Internal CSR/CSA Chapter 14 The Roles of Internal Communication in Driving Corporate Volunteering among Chinese Employees: An Integrated Approach of Social Influence and Volunteering Motivations Yi-Ru Regina Chen, Minqin Ma and Chun-Ju Flora Hung-Baesecke Chapter 15 Engaged Employees through Internal CSR Communication: A Case Study of Home Depot Chuqing Dong and Baobao Song Chapter 16 The Impact of Corporate Social Advocacy (CSA): A Case Study on Building Employee-Company Relationships through Corporate Engagement in the Fight Against Asian Hate Keonyoung Park Section 7: Diversity, Equity & Inclusion Chapter 17 How higher education engages employees into DE&I: A thematic analysis of strategic plans and Chief Diversity Officer job duties of the California State University System Cheng Hong Section 8: Remote Work, Flexible Work, & Work-Life Integration Chapter 18 Rethinking the Way of Working: In Search of Sustainable Engagement Alessandra Mazzei, Luca Quaratino, Alfonsa Butera, and Sara Conti Chapter 19 Boundary Communication: Smartphone Usage in Employees’ Work–Family Conflicts When Working from Home Feihong Pan Section 9: Internal Communication & Engagement in a Global Context Chapter 20 Application of the AVID framework in a U.K. Fire and Rescue Service Kevin Ruck Chapter 21 Revs Your Heart: How Yamaha Motors Revved up its Employees During Corporate Transformation Masamichi Shimizu and Koichi Yamamura Chapter 22 Conclusion Nance McCown, Linjuan Rita Men, Hua Jiang and Hongmei Shen

Nance McCown (Ph.D., University of Maryland) is a professor of communication at Messiah University. Linjuan Rita Men (Ph.D., University of Miami; APR) is a professor of public relations at the University of Florida. Hua Jiang (Ph.D., University of Maryland) is an associate professor in the public relations department of the Newhouse School, Syracuse University. Hongmei Shen (Ph.D., University of Maryland; APR) is a professor and public relations emphasis head in the School of Journalism & Media Studies at the San Diego State University.