Innovation Management Strategy and Implementation using the Pentathlon Framework

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops strategies for improving performance in both service and manufacturing companies.

Designed primarily for students on MBA and executive education courses, this practical text uses a 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develop strategies for improving performance in both service and manufacturing companies.

Preface
The Role of Innovation
Innovation and Economics
Contrasting Services with Manufacturing
Developing an Innovation Strategy
Ideas: Managing Creativity and Knowledge
Prioritization: Selecting and Managing the Portfolio
Implementation
People, Organization and Innovation
Boosting Innovation Performance
The Future of Innovation Management
Index

KEITH GOFFIN is Professor of Innovation and New Product Development at Cranfield School of Management, UK. He was previously Director of Graduate Programs at Stuttgart Institute of Management and Technology and has lectured in Italy, Paris, Australia and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organisations including Kellogg's, ICL, HSBC and Rank-Xerox.

RICK MITCHELL is Group Technology Director of Domino Printing Services and a Visiting Professor at Cranfield School of Management, UK. He has over thirty years experience in research and development including a period as International Development Manager for Philips Electronics. Rick has been a guest speaker at many academic conferences as well as for the UK Department of Trade & Industry. He currently also teaches at Cambridge University.