India's Middle Class New Forms of Urban Leisure, Consumption and Prosperity

This book examines the complexities of lifestyles of the upwardly mobile middle classes in India in the context of economic liberalisation in the new millennium, by analysing new social formations and aspirations, modes of consumption and ways of being in contemporary urban India. Rich in ethnographic material, the work is based on empirical case-studies, research material, and illustrations. Offering a model of how urban cosmopolitan India might be studied and understood in a transnational and transcultural context, the book takes the reader through three panoramic landscapes: new ‘world-class’ real estate advertising, a unique religious leisure site — the Akshardham Cultural Complex, and the world of themed weddings and beauty/wellness, all responses to India’s new middle classes’ tryst with cosmopolitanism. The work will be of particular interest to scholars and researchers in sociology, South Asian studies, media studies, anthropology and urban studies as also those interested in religion, performance and rituals, diaspora, globalisation and transnational migration.

List of Plates List of Abbreviations Preface Introduction : India Shining Part I. Belonging to the World-Class City 1. The City Fantastic 2. The Enclaved Gaze: Living Abroad in India 3. ‘Insulate!’ The Celebration of New Gated Habitats 4. Taming the Public City and other Colonial Hangovers 5. Ordering the City and its Citizens Part II. A Spiritual Mega-Experience: The Akshardham Cultural Complex 6. Who is Who at ACC? 7. A Question of Authenticity 8. A Hierarchy of Ritual Performances 9. Theme Park Antecedents and Indigenous Concepts of Leisure Religion 10. Code-Switching and Code-Clashing 11. Critics and Sceptics Part III. ‘Masti! Masti!’ Managing Love, Romance and Beauty 12. ‘For Whom the Bell Rings’: Arranging Marriage 13. ‘All You Need is Wellness’ and a Good Body Conclusion: ‘Indianising’ Modernity Glossary Bibliography About the Author Index

Christiane Brosius is Professor of Visual and Media Anthropology at the Cluster of Excellence ‘Asia and Europe in a Global Context: Shifting Asymmetries in Cultural Flows’, Heidelberg University.