How to Be Great at The Stuff You Hate – The Straight–Talking Guide to Networking, Persuading and Selling The Straight-Talking Guide to Persuading Networking and Selling

You have to do it... you might as well enjoy it

No one likes a pushy, smarmy salesman - no one wants to be that guy...but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or start-ups. But don't despair - there's no need to go on some cringey sales training day. How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn't something you 'do' to people, it's not some dark art practised by pushy and manipulative people - it's a process, it's a relationship...it's fun! All you need to do is cut the crap, be yourself and win some business.

How to be Great at the Stuff You Hate shows you how to:
* Pull together a target list - who do you want to approach and do business with?
* Connect with those people - writing letters/emails
* Master meeting and networking - conquering small talk!
* Follow up once you've chatted to someone
* Ask for what you want

As a trainer in business development skills, Nick Davies knows that the vast majority of non-sales people think that selling is something that you do to someone. Furthermore, they regard it as some kind of dark art, practised by pushy, manipulative and basically dishonest people who can, using their powers, make people buy things they dont want. How to be Great at the Stuff You Hate demystifies the whole thing and makes it clear that selling is a process rather than an event and something that is done with people. The whole book is based around an easy to follow model that works: TARGET, CONNECT, MEET and ASK, whilst FOLLOWING UP at every stage. The approach is simple. The flow-diagrams, quotes, matrixes, graphs, tables and other confusing nonsense that other writers insist on using arent there.  And theres no reference to a higher power or divine inspiration either. All you need to do is cut the crap, be yourself and win some business.

You have to do it you might as well enjoy itNo one likes a pushy, smarmy salesman - no one wants to be that guybut most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether were lawyers, accountants or start-ups. But dont despair - theres no need to go on some cringey sales training day. How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isnt something you do to people, it's not some dark art practised by pushy and manipulative people - its a process, its a relationshipits fun! All you need to do is cut the crap, be yourself and win some business.How to be Great at the Stuff You Hate shows you how to:    Pull together a target list - who do you want to approach and do business with?    Connect with those people - writing letters/emails    Master meeting and networking - conquering small talk!    Follow up once youve chatted to someone    Ask for what you want