Holistic Innovation The Next Generation of Innovation Management?

Companies and institutions face complex challenges due to ongoing societal changes that are unpredictable and dynamic, making the urgency for sustainable development impossible to ignore. The focus has shifted toward long-term transformation, driving organizations toward lasting renewal both operationally and strategically. Corporate evolution is not a quick fix—it disrupts established frameworks, reconfigures processes, and breaks with long-standing traditions to create future-oriented paradigms. This book shows that change in the business world spans various dimensions, including business models, supply chains, organizational methods, innovation initiatives, and internal dynamics, all requiring a comprehensive approach in the digital age.

With exponential technological advancement, innovation transcends traditional management, becoming the key force behind an organization’s future. This book explores innovation’s role in fostering organizational resilience and longevity, offering expert insights and a framework for holistic innovation that guides readers through the complex ecosystem of transformative change toward lasting prosperity.

1. Introduction to Holistic Innovation.- Part I: Innovation Culture.- 2. Introduction to Innovation Culture.- 3. Innovation Hurdle Race.- 4. Embracing Digital Innovation in the Hotel Industry.- 5. How to empower employees for Innovation?.- Part II: Strategic Development.- 6. Introduction to Strategic Development.- 7. The relevance of customer insights for a shift to a circular business model.- 8. A Critical Assessment of OKR in Entrepreneurial Environments.- 9. DB Schenker STARTup terminal: A case study.- Part III: Sustainable Change.- 10. Introduction to Sustainable Change.- 11. Uniting economic success and sustainable impact with innovation.- 12. Workers' buyout for company succession.- 13. New Work as a driver for innovation?.- 14. Summary – Proposition of a Holistic Transformation Model.

Svenja Damberg holds the position of Assistant Professor at the University of Twente (The Netherlands) and has published in esteemed journals. She further contributes to the field as a guest editor and reviewer for top-tier innovation journals. Her research expertise lies in the realm of sustainable entrepreneurship and innovation management, and she is a Faculty Innovation Fellow at Stanford University’s d.school.

Zita K. Lucius serves as a Senior Innovation Manager at Siemens Gamesa Renewable Energy, overseeing innovation initiatives within the offshore business unit. Her research is deeply rooted in practical applications, with a primary focus on innovation and organizational culture. Additionally, she actively engages in various honorary roles, including positions at JCI Hamburg and the Big & Growing Festival Hamburg.

Barbara Blenski, the proprietor of INNOSHOT, is a renowned authority in systemic innovation. Her roles as a consultant, coach, and facilitator are complemented by her position as a lecturer at Hochschule Fresenius (Germany). She also dedicates her time to local political and professional associations dedicated to fostering innovation and change and holds a board membership at the Federal Association for New Work.