Handbook of Training Evaluation and Measurement Methods THIRD EDITION.

This new, third edition of Jack Phillips's classic Handbook of Training Evaluation and Measurement Methods shows the reader not only how to design, implement, and assess the effectiveness of HRD programs, but how to ultimately measure their return on investment (ROI). Each chapter has been revised and updated to include additional research, expanded coverage, and new examples of Dr. Phillips's case studies. Seven entirely new chapters have also been added, focusing largely on ROI.

Part I. The Measurement Imperative: The Need for Results-Based HRD, The Trend Toward Measurement, Developing a Results-Based Approach; Part II. Evaluation Models and Design Issues: A Results-Based HRD Model, The ROI Process Model, Evaluation Instrument Design, Evaluation Design, Collecting Data (Reaction and Learning Evaluation); Part III. Data Collection and Analysis: Collecting Data (Application and Business Impact Evaluation), Isolating the Effects of Training, Converting Data to Monetary Benefits, Identifying Intangible Measures, Determining HRD Program Costs, Data Analysis, Calculating the Return on Investment, ROI at Multiple Levels, Evaluating Outside Resources; Part IV. Implementation Issues: Management Influence on HRD Program Results, Communicating Program Results. Appendixes. Index

Jack J. Phillips, PhD, is a world-renowned expert on measurement and evaluation and chair of the ROI Institute, Inc., which provides consulting services, workshops and keynote addresses for Fortune 500 companies and major organizations around the world. He developed the ROI MethodologyT, a revolutionary process that provides bottom-line figures and accountability for all types of training, performance improvement, human resources and technology programs and is used worldwide by corporations, governments and non-profit organizations. His expertise in measurement and evaluation is based on nearly thirty years of corporate experience in five industries. He has served as training and development manager at two Fortune 500 firms, senior HR officer at two firms, president of a regional federal savings bank, and management professor at a major state university. Phillips is the author or editor of more than 30 books and more than 100 articles.