Part I: Consumer Psychology: History and Methods 1. History of Consumer Psychology, 1960 - present Curtis P. Haugtvedt, Ohio State University, Jeff Kasmer, Kasmer Associates and David W. Schumann, University of Tennessee 2. Research Methods Paul Herr, Virginia Tech, Frank Kardes, University of Cincinnati, and Curtis P. Haugtvedt, Ohio State University 3. Data Analysis and Study Design: Moderation and Mediation Dawn Iacobucci, Vanderbilt University Part II: Social Cognition, Categorization, and Perception 4. Consumer Information Processing Robert Wyer, HKUST 5. Automaticity Tanya Chartrand, Duke University and John Bargh, Yale University 6. Category Representation and Category-Based Inference Barbara Loken, University of Minnesota and Lawrence Barsalou, Emory University 7. The Stereotype Content Model and Consumer Psychology Susan Fiske, Princeton University 8. Goal Directed Perception Chris Janiszewski, University of Florida Part III: Motivation and Time Perspective 9. Self-Regulation Roy Baumeister, Florida State University and Kathleen Vohs, University of Minnesota 10. Regulatory Focus E. Tory Higgins, Columbia University and Michel Pham, Columbia University 11. Construal Level Theory Kentaro Fujita, Ohio State University Part IV: Attitudes, Attitude Change, and Persuasion 12. Dual Route Models Duane Wegener, Ohio State University, Curtis P. Haugtvedt, Ohio State University, and Jeff A. Kasmer, Kasmer Associates 13. Consumer Attitudes and Behavior Icek Ajzen, University of Massachusetts 14 Evaluative Conditioning Russell Fazio, Ohio State University 15. Implicit Attitudes Mahzarin Banaji, Harvard University and Anthony Greenwald, University of Washington 16. Attitude Change and Persuasion Richard E. Petty, Ohio State University, Zak Tormala, Stanford University, Derek Rucker, Northwestern University, and Pablo Brinol, University of Madrid 17. Attitude Ambivalence Joseph Priester, University of Southern California Part V: Culture and Self 18. Diversity in Marketing Jerome Williams, Rutgers University , Jamie Barden, Howard University, Paul White, University of Utah, and Patrick Vargas, University of Illinois 19. Cross-Cultural Psychology Shinobu Kitayama, University of Michigan, Sharon Shavitt, University of Illinois, and Angela Lee, Northwestern University 20. The Asian Consumer Bernd Schmidt, Columbia University, and Leonard Lee, National University of Singapore 21. The Hispanic Consumer David Luna, Baruch College Part VI: Judgment, Decision Making, and Choice 22. Consumer Choice James Bettman, Duke University, Mary Frances Luce, Duke University, and John Payne, Duke University 23. Dynamics of Goal-Based Choice Aylet Fishbach, University of Chicago and Ravi Dhar, Yale University 24. Decision Making and Health Ellen Peters, Ohio State University 25. Identity and Choice Christian Wheeler, Stanford University 26. Behavioral Decision Theory Itamar Simonson, Stanford University Part VII: Social Neuroscience and Consumer Psychology 27. Consumer Neuroscience Hilke Plassmann, INSEAD and Carolynn Yoon, University of Michigan 28. Enhancing Influence with understanding from Neuroscience Moran Cerf, Northwestern University, Eric Greenleaf, New York University, Tom Meyvis, New York University, and Vicki Morwitz, New York University 29. Social and Affective Neuroscience William Cunningham, University of Toronto 30. Social Neuroscience: What we know and where we need to go John T. Cacioppo, University of Chicago and Stephanie Cacioppo, University of Chicago Part VIII: Consumer Well Being 31. Money, Happiness, Affective Forecasting Daniel Gilbert, Harvard and Michael I Norton, Harvard 32. Material vs. Experiential Products Thomas Gilovich, Cornell 33. Consumer financial choices and behavior John Lynch, University of Colorado 34. Consumer Literacy Madhu Viswanathan, University of Illinois 35. Consumer Psychology and Healthy Eating Brian Wansink, Cornell University and J. Jeff Inman, University of Pittsburgh 36. Consumer Psychology and Smoking Connie Pechmann, University of California-Irvine 37. Transformative Consumer Research David Mick, University of Virginia Part IX: Sustainability 38. Psychology and Sustainability Janet K. Swim, Pennsylvania State University 39. Materialism Marsha Richins, University of Missouri, Aric Rindfleisch, University of Illinois, and James Burroughs, University of Virginia 40. Big (and little) Steps in the Social Psychology of Sustainability Wendy Wood, University of Southern California Part X: Consumer Psychology Across the Lifespan/Groups 41. Evolutionary Psychology and Consumption Vladas Griskevicius, University of Minnesota and Douglas Kenrick, Arizona State University 42. Consumer Socialization Deborah Roedder-John, University of Minnesota 43. The Aged Consumer Carolyn Yoon, University of Michigan and Catherine A. Cole, University of Iowa Part XI: Social Media 44. Extended Self in the Digital World Russell Belk, York University 45. Social Media and Social Influence Jonah Berger, Wharton 46. Netnography Robert V. Kozinets, York University Part XII: Consumer Psychology and Public Policy 47. Marketing's Impact on Society William Wilkie, University of Notre Dame and Elizabeth Moore, University of Notre Dame 48. Consumer Research and Public Policy Joel Cohen, University of Florida 49. Enhancing the Effectiveness of Current Social Marketing Campaigns Norbert Schwarz, University of Southern California 50. Structural Influences on Consumer Choice Eric Johnson, Columbia University 51. Marketing and Violence Brad Bushman, Ohio State University
