Green Products Perspectives on Innovation and Adoption

Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. Itexamines case studies of green production and consumption from a business perspective—considering both technological and public-policy concerns. The textpresents stories of success in green production and explains what made them successful. It includes coverage of: Sustainable tourism in the Galapagos Islands The revival of battery-powered electric vehicles in Japan The transition from oil dependency to sustainability in Denmark The promise of sugarcane ethanol as a cleaner fuel alternative Sustainable urban mass transport Mapping the universe of green products, this book is the result of a joint effortof researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania. Praise for the book: ... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth. —Michael A. Cusumano, author of Staying Power, and SMR Distinguished Professor, MIT Sloan School of Management … should be on the shelf of every manager and educator, as resource and inspiration.—Andrew A. King, professor, Tuck School of Business, and co-founder, Alliance for Research on Corporate Sustainability … an excellent starting point in the analysis of production possibilities compatible with the requirements of sustainability and environmental friendliness. —Emilio Ontiveros, AFI chairman and board member of Iberdrola Renovables

Mapping the Universe of Green Products; João Neiva de Figueiredo, Mauro Guillén, and Xiaoting Zheng The Need for Sustainable Energy Systems; José Gómez Moreno The Transition from Oil Dependency to Sustainability in Denmark; José Gómez Moreno The Revival of Battery-Powered Electric Vehicles in Japan; Jan Zelezny Sustainable Urban Mass Transport; Farheen Qadir The Promise of Sugarcane Ethanol as a Cleaner Combustion Engine Fuel; Jeffrey B. Bryant and María Teresa Burbano The Challenge of Sustainable Tourism; Jessica Webster Conclusion: Green Product Innovation and Adoption, João Neiva de Figueiredo and Mauro GuillénBibliographyAppendices: The Green Products Universe Essential Readings on Green Products

João Neiva de Figueiredo is Assistant Professor in the Department of Management at Saint Joseph’s University’s Haub School of Business and Senior Fellow at the University of Pennsylvania’s Wharton School. With over 20 years experience in international business, Dr. Neiva was a consultant at McKinsey & Company, a Vice President at Goldman Sachs, and a partner at JPMorgan Partners. His research and teaching focus on the role and effects of sustainability practices in the areas of strategy and international management. Dr. Neiva holds Electrical and Systems Engineering degrees from Rio de Janeiro’s PUC, an MBA with high distinction (Baker Scholar) from the Harvard Business School, and a Ph.D. in Business Economics from Harvard University. Mauro F. Guillén is the Director of the University of Pennsylvania’s Joseph H. Lauder Institute of Management and International Studies, and Dr. Felix Zandman Professor of International Management at the Wharton School. Hehas written extensively about multinational firms, economic development, and the diffusion of innovations. He received his PhD in Sociology from Yale and a doctorate in Political Economy from the University of Oviedo in his native Spain. He serves on the World Economic Forum’s Global Agenda Council on Emerging Market Multinationals.