Graphis Corporate Identity 5 presents interviews, company profiles and visual histories of some of the biggest names in design and retail today, including: visual branding histories of both Coca-Cola and Vespa; a Q&A with Turner Duckworth, the most recent firm to redesign for Coke and the creative force behind this year’s hit wine, Root: 1 Cabernet; interviews with Landor Associates on their work to unify Wolfgang Puck’s holdings, plus what it was like to brand the world’s tallest building, the Burj Dubai; a profile of Young & Laramore’s irreverent Ugly Mug Coffee campaign; interviews with Sandstrom Partners on their work for the new French liqueur, St-Germain, and the Tazo Tea campaign and its eventual Starbucks buyout; and, finally, KMS, Germany’s largest, independent design studio, rebrands not only Canyon Bicycles—the company that brought bike sales out of traditional shops and onto the Internet—but also themselves.
