Fashions in graphic design change with bewildering rapidity. Graphic Design Pocket Essentials covers graphic design on every scale, from signage schemes as big as a building to web buttons just a few pixels across. The book gives solid, in-depth advice on how to ascertain what your client really needs, before amazing them with a design that transcends their expectations, and covers the busiest areas of commercial practice: print, advertising, packaging, signage, internet and many more. Real-world examples are analysed, and there is a wealth of technical information on every aspect of the design
