GRAFF

A look into the exclusive world of Graff, the British-owned luxury purveyor of unique jewels, one-of-a-kind statement pieces, and the most famous diamonds in the world. ?The House of Graff is synonymous with the pinnacle of luxurious, sophisticated style, the exclusive glamour and exquisite craftsmanship of its creations a singular complement to the world-famous gemstones that have passed through its master craftsmen's hands. Laurence Graff's gift of releasing the hidden beauty within gems of unprecedented size and brilliance has led to Graff being renowned as home to "the most fabulous jewels in the world."?
Spotlighted are famed stones such as the 603-carat Lesotho Promise, which Graff daringly cut into a necklace of 26 perfect stones; the largest square Fancy Vivid Yellow diamond in the world, the 118.08-carat Delaire Sunrise; and the largest D Flawless round diamond in the world, the Graff Constellation, at 102.79 carats. This volume showcases the best of the House of Graff--the most dramatic, the most mesmerizing, and the most exceptional jewels in the world. Included is the story of the creation of Graff, portrayed through archival photos and the words of founder Laurence Graff.

Laurence Graff was only 14 years old when he dropped out of school to work as a jeweler’s apprentice.
Six decades later, the London-born diamond purveyor purchases record-setting stones at auction and helms an international jewelry empire that trades the world’s most expensive diamonds.
And now Graff’s fascinating rags-to-riches story is available in his first book, Graff—a 272-page coffee-table book ($95) released by Rizzoli International Publications on October 27.
Written by leading journalists and jewelry experts, the tome describes Graff’s most significant achievements and most stunning gemstones.
Photographs include famous jewels like the 603-carat Lesotho Promise, which Graff cut into a 26-stone necklace, and iconic advertisements such as the 1970s “Hair and Jewel” campaign that featured a million dollars’ worth of gems woven into a model’s hair.