Future Human Behavior Understanding What People Are Going To Do Next

The world continues to develop at an astonishing speed – socially and technologically. Human behavior is continually influenced by this ever-changing environment. Is it possible to predict what those new behaviors will be? And what are their implications for our future societies? Thimon de Jong’s Future Human Behavior is a unique and accessible examination of our thrilling, challenging and unpredictable world and how we respond, react and shape it. Using insightful and original examples aligned with pertinent analysis, the author takes the reader on a compelling journey through future behavioral dynamics. He engages with a wide variety of topics, from digitalisation to trust, from ethics to mental health. Future Human Behavior is your inspirational guide to a number of possible futures, and the book you need to be ready for them all.

1. Blurring Realities. 1.1 From external to internal filters. 1.2 From post-truth to post-lie. 1.3 Post-photoshop era. 1.4 Blurring self-identity. 1.5 Conspiracy culture . 1.6 Double proof for the fact checkers. 1.7 Loving black & white in a gray world. 2. Trust Pendulum. 2.1 Implosion of trust. 2.2 Personal & informal trust. 2.3 Bridging trust gaps. 2.4 The open-source attitude. 2.5 Be a pico influencer. 2.6 Culture of appreciation & empathy. 3. The ‘You know Me’ Society. 3.1 Nothing on me. 3.2 Digital James knows you. 3.3 I know how you feel. 3.4 Use my data! Fast forward to the past. 3.5 Privacy paradox. 3.6 My data, my € $ ¥ £. 3.7 Black Mirror vs. Singularity University. 4. Digital Balance. 4.1 Hate: from technophobia to algorithm aversion. 4.2 Love: digital addiction. 4.3 Phubbing – ignoring people. 4.4 The Future: counter trend, digital butlers & apathy. 4.5 Digital balance as a luxury. 4.6 Practicing patience in a world that’s speeding up. 4.7 The future of human work. 5. Future Ethics. 5.1 Who’s responsible for this? 5.2 Jumping into the ethics vacuum. 5.3 Ethics in the workplace. 5.4 Moral licensing, purpose washing, and cancel culture. 5.5 Puritanism fallacy. 5.6 Indirect activism & nudge the nudgers. 6. Mental Surplus. 6.1 The normalizing of mental health. 6.2 Gen Z: anxious activists. 6.3 Mental health & technology. 6.4 Suffering from home. 6.5 Creating a mental surplus

Thimon de Jong is a globally recognized behavioral expert. He is the founder of WHETSTON / strategic foresight, a think tank specialized in future human behavior and societal change, and the implications for leadership and business strategy. As keynote speaker and leadership trainer, Thimon’s clients include Morgan Stanley, Vodafone, Google and L’Oreal. He also lectures at the social psychology department of Utrecht University.