Fundamentals of Managing Technology Ventures

This book presents a foundational guide for business students seeking to understand the fundamentals of managing technology ventures. While typically reserved for more advanced graduate coursework, there is a growing trend towards integrating technology and innovation topics into bachelor's and early-graduate programs across various institutions.

The aim of this book is to introduce students to basic management concepts applicable to technology ventures, without delving deeply into technical details. By focusing on straightforward principles, readers can grasp how these concepts influence the development of new ventures and projects at every stage.

Rather than overwhelming readers with complex theories, the book offers practical guidance that can be easily applied in real-world scenarios. Its objective is to equip future business leaders with the knowledge and skills needed to navigate the landscape of technology ventures confidently and effectively.

1. Introduction.- Part 1: Framing Strategies.- 2. Strategic Planning: Developing Strategies for Technology Ventures.- 3. External Analysis: Business Environment of Technology Ventures.- 4. Industry Analysis: Technology Venture and Other Players.- 5. Internal Analysis: Enabling Resources for Technology Ventures.- 6. SWOT Analysis: Clues for Feasibility.- 7. Strategy Formulation: TOWS and Other Prominent Models.- Part 2: Sourcing New Ideas.- 8. R&D Strategies: Investment for New Ideas.- 9. Emerging Technologies: New Frontiers of Knowledge to Be Commercialized.- 10. Academic Entrepreneurship: Research Commercialization for Social Impact.- 11. Intellectual Property: Intangible Assets to Be Protected and Exploited.- Part 3: Commercializing Technologies.-  12. Production Strategy: Scaling Up Input, Process, and Output.- 13. Marketing Strategy: Introduction of New Product to the Market.- 14. Innovation Adoption: Fostering Acceptance of New Products.- 15. Management Research: How to Better Understand Technology Ventures.- Part 4: Aligning Business with Public Policies.- 16. Country’s Competitiveness: Public Policies that Foster Technology Ventures.- 17. S-Curve: Economic Development that Shapes Technology Ventures.- 18. Conclusion: Key Takeaways and Future Prospects.

 Sutti Sooampon has worked as a lead instructor and researcher in managing technology since the beginning of his academic career. He is currently Assistant Professor at King Mongkut’s Institute of Technology Ladkrabang Business School in Thailand. His role as an associate judge at central intellectual property and international trade court also gives him hand-on experience in dealing with conflict management in the technology industry.