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rosendorf n. - franco sells spain to america
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Franco Sells Spain to America Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power




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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 02/2014
Edizione: 2014





Trama

A groundbreaking study of the Franco regime's utilization of Hollywood film production in Spain, American tourism, and sophisticated public relations programs - including the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US.




Sommario

1. Introduction 2. Be El Caudillo's Guest: Postwar American Tourism To Franco Spain 3. 'Hollywood In Madrid': The American Film Industry and the Franco Regime 4. The Franco Regime's Postwar US Public Relations Strategies: Media, Messages, and Relationships in America 5. The Oppression of Spain's Protestants and Jews: Neutralizing the Franco Regime's Key US Reputational Threat 6. The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's $7 Million US Outreach Summa 7. Conclusion: Success, Inertia, Death, Democracy and a Fallacy




Autore

Neal M. Rosendorf is currently a visiting professor of politics and international relations at New Mexico State University, USA. He holds a PhD in History from Harvard University and has held faculty appointments at Long Island University, the University of Queensland and Harvard University's Kennedy School of Government, as well as a research fellowship at USC's Center on Public Diplomacy. He has written numerous articles, book chapters and reviews, and published in such venues as Diplomatic History, the Historical Journal of Film, Radio and Television, the International History Review, the Journal of Cold War Studies, The American Interest, and the Foreign Service Journal.










Altre Informazioni

ISBN:

9781137299284

Condizione: Nuovo
Collana: Palgrave Studies in the History of the Media
Dimensioni: 216 x 140 mm
Formato: Copertina rigida
Illustration Notes:XII, 267 p.
Pagine Arabe: 267
Pagine Romane: xii


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