This is a collection of 152 case studies in brand identity design, including all kinds of shop and bars from bakeries, cafés, to chocolate shops, candy shops, ice cream shops and groceries. By reading this book, you will: gain a better understanding of the scope of work involved; realize the significance of brand identity design in the promotion of a specific food retailing brand; browse through exquisite designs from different parts of the world; find both reference and inspiration for future design work.
