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langford joe; mcdonagh deana - focus groups

Focus Groups Supporting Effective Product Development

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Dettagli

Genere:Libro
Lingua: Inglese
Editore:

CRC Press

Pubblicazione: 11/2002
Edizione: 1° edizione





Note Editore

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.




Sommario

Acknowledgements, Contributors, 1. Introduction, PART I Organising and Conducting a Focus Group: The Logistics, PART II Focus Groups in Human Factors/Ergonomics and Design: Case Studies, PART III Focus Group Tools, Author Index




Autore

Langford, Joe










Altre Informazioni

ISBN:

9780415262088

Condizione: Nuovo
Dimensioni: 10 x 7 in Ø 1.06 lb
Formato: Brossura
Pagine Arabe: 240


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