Both thoughtful and thought-provoking, Finding Purpose aims to challenge ourunderstanding of how humanity interacts with planet Earth, and our role withinthis. This book is an invitation: would you like to participate in one of the most important projects of imagination, perhaps the greatest ever, in human history? Distilling and refining over 20 pieces from a lifetime of work in academia and trade, acrossspeeches, blogs, editorials and essays, Hoffman invites us to look beyond material growth and explore the role of the individual and business in discovering a wider purpose to bring about a balanced and sustainable society. The reader is encouraged toconsider humanity’s relationship with the environment through different lenses:business, academia, faith-based and cultural. By bringing them together, Hoffmanencourages us to understand our relationship with the planet in a far more holisticsense. Drawing on ideas from philosophy, literature, natural sciences andpolitics, Hoffman ensures that the ideas he explores are wholly accessible andapplicable. Fully substantiated through various research and examples,the issues described are consistently made relevant to the reader.Finding Purpose is the perfect book for anyone – from student to CEO –thinkingabout their place in the world, and how making changes in our own lives and societies can impact on the world around us.
