Fashion

Following 150 years of fashion, Christopher Breward offers a catholic view of this colorful and flamboyant universe, describing its trends, products, and inhabitants. From Haute Couture, High Street, and developing fabric technology to such stars of the fashion heavens as Coco Chanel, Giorgio
Armani, and Alexander McQueen, Breward explores territories far beyond style and function. He sees more than just an industry, giving voice to the larger cultural phenomenon fashion has become.
Breward's discerning view captures the glamorous world of Vogue and advertising; the relationship between fashion and film, and fashion as a business; and goes beyond the surface to consider individual interaction with fashion. How have ideas about hygiene and comfort influenced the direction of
style? How does dress create identity and status? Framing details of dandies, flappers, and punks within a clear overview of their respective periods, Breward takes a second look and casts everyday wear in a much different light.
In addition to all the glitz and glamour, the book includes suggestions for further reading, a timeline marking important events in fashion, and a list of relevant museums and galleries. In all, it is the most valuable, accessible, and modern text on fashion today.

This lively survey of 150 years of fashion covers everything from Haute Couture to the High Street, and developing fabric technology from silk to fleece. From Coco Chanel to Armani and Alexander McQueen, Breward explores fashion as a cultural phenomenon. Breward examines the glamorous world of Vogue and advertising, the relationship between fashion and film, and fashion as a business, and goes beyond the surface to consider our interaction with fashion. How have our ideas about hygiene and comfort influenced the direction of style? How does our dress create our identity and status? Details of dandies, flappers, and punks are contained within a clear overview of the period which will make you look at your clothes in a different light.

1 - The Rise of the Designer
2 - Making Clothes
3 - Innovating Change
4 - Disseminating Desire
5 - Fashion on the Page
6 - Fashion and Film
7 - Shopping for Style
8 - Style and Modernity
9 - Fashion Capitals
10 - Fashion and Identity

Christopher Breward is Professor of Historical and Cultural Studies at the London College of Fashion (London Institute). In 1995, he published the first academic textbook on fashion, The Culture of Fashion, which was very well received. He has curated various exhibitions, including 2004's Capital Fashion for the Museum of London, has made appearances on radio 3 and 4 on Today, and Woman's Hour, and has acted as a historical consultant for channel 4 and BBC programmes such as The Victorian House, Head to Toe, and Behind the Seams.

Paperback, numerous full colour and halftone illustrations. This provocative new survey of the past 150 years of fashion covers everything from Haute Couture to the High Street, from Coco Chanel to Alexander McQueen. The author explores fashion as a significant cultural force, examining the glamorous world of Vogue and advertising, the relationship between fashion and art, and fashion as a global enterprise. Contents: Introduction; 1. THE RISE OF THE DESIGNER; 2. Making Clothes; 3. Innovating Change; 4. DISSEMINATING DESIRE; 5. Fashion on the Page; 6. Fashion and Film; 7. Shopping for Style; 8. STYLE AND MODERNITY; 9. Fashion Capitals; 10. Fashion and Identity; Further Reading; Timeline; Museums and Galleries.