Fashion Works Proceedings of the Global Fashion Conference, October 11th -12th 2024

This book brings together a set of contributions through which it is possible to understand the recent evolution and the moment of disruption in which the textile and fashion industry finds itself.

Considered for a long time as a traditional industry with a reduced technological component, its competitiveness is now imposed by technological dominance, both in terms of new materials or processes based on biotechnology, and in terms of data processing and digitalization of processes, from production to omnichannel distribution, the use of metaverse and Artificial Intelligence.

In this book, the cases of the Zara and Shein brands, new materials and digitalization of processes along the entire value chain are analyzed. Everything is in transformation, including Fashion Education.

All these changes will lead to questions about the circularity and sustainability of the industry and that is also one of the aims of this book.

Introduction.- 1) Unveiling megatrends in the Textile and Fashion Industry in transition. Comparing Zara and Shein.- 2) Does fashion really care about eco-design? Sustainability seen through the eyes of fashion designers.- 3)The Past, Present and Future of Milk Fibre, from an Autarchic Material in the 1930s to a Sustainable Fibre for the 21st Century.- 4)Understanding and application of eco-design concepts in technical subjects with new more sustainable materials.- 5) DYERECYCLE – Materials and Longevity.- 6) Design for Longevity: The Need for Participatory Approaches.- 7) Materials and sustainable design practices. Development Skills in Fashion Design Courses.- 8) Pattern cutting - Creativity for Sustainability in the context of fashion design education.- 9) Fashion designer: digital competences and artificial intelligence.- 10) Supporting fashion eco-designers in 3D printing. Customized methodologies, physical and digital tools.- 11 - Exploring Body-Scan for End-user Inclusion in 3D Digital Fashion Prototyping.- 12 ) Green marketing, sustainable fashion, and consumers. A literature review.- 13) Use of Artificial Intelligence Innovative Solutions for Reducing Fashion Online Returns.- 14) Is the metaverse the future of the fashion industry? A case study on Louis Vuitton.- 15) DPP – Digital Product Passport. An innovation process.- 16) Legal Crossroads: Upcycling’s Impact on Luxury Fashion.- 17) Africanfuturism Spectrum as a Cultural Heritage Preservation Tool.

Isabel Cantista is the Dean of the School of Economics and Business Studies - University Lusíada (North) and Head of Research on Circular Economy, Innovation and Entrepreneurship at COMEGI. She is a Visiting Professor at ISEM Fashion Business School, in Madrid. In 2008, Isabel founded the Global Fashion Conference.