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talburt john r. - entity resolution and information quality
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Entity Resolution and Information Quality




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Dettagli

Genere:Libro
Lingua: Inglese
Pubblicazione: 01/2011





Note Editore

Customers and products are the heart of any business, and corporations collect more data about them every year. However, just because you have data doesn't mean you can use it effectively. If not properly integrated, data can actually encourage false conclusions that result in bad decisions and lost opportunities. Entity Resolution (ER) is a powerful tool for transforming data into accurate, value-added information. Using entity resolution methods and techniques, you can identify equivalent records from multiple sources corresponding to the same real-world person, place, or thing.

This emerging area of data management is clearly explained throughout the book. It teaches you the process of locating and linking information about the same entity - eliminating duplications - and making crucial business decisions based on the results. This book is an authoritative, vendor-independent technical reference for researchers, graduate students and practitioners, including architects, technical analysts, and solution developers. In short, Entity Resolution and Information Quality gives you the applied level know-how you need to aggregate data from disparate sources and form accurate customer and product profiles that support effective marketing and sales. It is an invaluable guide for succeeding in today's info-centric environment.



  • First authoritative reference explaining entity resolution and how to use it effectively
  • Provides practical system design advice to help you get a competitive advantage
  • Includes a companion site with synthetic customer data for applicatory exercises, and access to a Java-based Entity Resolution program.





Autore

Dr. John R. Talburt is Professor of Information Science at the University of Arkansas at Little Rock (UALR) where he is the Coordinator for the Information Quality Graduate Program and the Executive Director of the UALR Center for Advanced Research in Entity Resolution and Information Quality (ERIQ). He is also the Chief Scientist for Black Oak Partners, LLC, an information quality solutions company. Prior to his appointment at UALR he was the leader for research and development and product innovation at Acxiom Corporation, a global leader in information management and customer data integration. Professor Talburt holds several patents related to customer data integration and the author of numerous articles on information quality and entity resolution, and is the author of Entity Resolution and Information Quality (Morgan Kaufmann, 2011). He also holds the IAIDQ Information Quality Certified Professional (IQCP) credential.










Altre Informazioni

ISBN:

9780123819727

Condizione: Nuovo
Dimensioni: 235 x 191 mm
Formato: Brossura
Illustration Notes:Illustrated
Pagine Arabe: 256


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